Wednesday 16 December 2009

Brits head up north for Christmas

The number of Brits searching for last minute Christmas and New Year breaks has surged in the past two weeks, with Yorkshire and the Lake District proving the most popular destinations with festive holidaymakers.



iknow-uk, the UK’s leading tourism and accommodation directory, has seen a significant increase in searches for Christmas and New Year holidays over the past two weeks, with over 36 per cent of people favouring Yorkshire as their yuletide holiday of choice.

The Lake District is following closely behind Yorkshire in the festive popularity poll, with just under 20 per cent of people opting to visit the region for their Christmas or New Year get-away.



“Maybe now that weather men are hinting there could be a white Christmas this year, people are being enticed by the thought of a romantic break away in a cosy country cottage. Or perhaps the recession has meant that people have been working so hard that they feel they deserve a nice short break away before the New Year. Whatever the trigger, we’ve definitely seen a significant increase in last-minute Christmas holiday searches across all of our sites compared with other years.”

Scotland has also proved popular in the past two weeks, with almost 10 per cent of visitors searching for breaks north of the border – with a particular focus on Hogmanay holidays.


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